Shelton Powell

Shelton Powell is the founder of CartCapital and oversees the strategy, systems, and long-term performance of all partner-owned ecommerce assets. His focus is on building sustainable, data-driven operations that prioritize stability, retention, and long-term value over short-term wins.

At CartCapital, Shelton leads the development of the operating framework used across all partner stores, ensuring each business is structured, launched, and managed with consistency, transparency, and performance accountability. His role is centered on aligning infrastructure, marketing, and operations so partners can participate in growth without day-to-day involvement.

Background Experience

Prior to founding CartCapital, Shelton ran and scaled multiple six- and seven-figure ecommerce brands, gaining firsthand experience across acquisition, fulfillment, retention, and operational management. This experience exposed him to both the opportunities and challenges that come with scaling online businesses sustainably.

That background now informs CartCapital’s partner-first model — combining disciplined execution, continuous optimization, and clear communication across every stage of the business lifecycle. The goal is not short-term spikes, but durable, long-term ecommerce assets built to perform over time.